A graduate of the Intitute of Technologies, of Montpellier, France, Loïc Bleuez began his professional career in the perfume industry 30 years ago at Mane. After an international career in innovation and R&D laboratories of global groups such as Coty Inc. and Sensient Fragrances, he returned in 2020 to the family business of his beginnings as Innovation & Development Director Fine Fragrance EMEA Director.

With his expertise in R&D and Innovation B to B and B to C, he accelerates the transfer and deployment of technologies to the Fine Fragrance category and strengthens Mane’s strategy as a leader in innovation with high scientific value.

In the brand new Mane Fine Fragrance Creation Center in Levallois Perret, the most active research fields are alcohol-free perfumes, fragrance-driven emotions and perfume performance.

Conférence

• Case study : WELLMOTION™ – Mane Intelligent platform of Emotions