For 25 years, Pascale Brousse has been highlighting weak signals to support brands in their strategic development, from Indie brands to large groups, by analysing social transformations and experimenting new products and services.

In 2000, after 10 years at L’Oréal, she founded Trend Sourcing, a prospective agency specializing in global beauty and health. Her passion is to pass on what will be mainstream tomorrow, such as the rise of organic beauty (1998), the suspicion of ingredients (2004), DIY and ultra-fresh cosmetics (2005) or clean beauty (2013).

She is convinced that tomorrow’s innovation will derived from CSR – sustainability – zero waste policies, and is totally dedicated to this (in terms of new product / location / service insights).

Her clients include: Accor Thalassa, Ami-Ingrédients, Aptar, Clarins, dsm-firmenich, Léa Nature, L’Oréal, LVMH, Pierre Fabre, Rémy Cointreau, Symrise, Yodi Beauty, Yves Rocher, etc.

Conférence

• Climate change and perfume: brand new questions