Sylvain Eyraud joined Takasago in Paris in 2017. During his career, he has driven change both within brands and a composition house.

Sylvain worked as Marketing and Communication Director France at Puig from 2013 to 2017. In this position, he brought together, for the first time, operational marketing, media and digital, press relations and retail. He developed the premium operational strategy with Prada, Valentino and Comme des Garçons, integrated Jean-Paul Gaultier into the company’s portfolio and successfully launched Invictus by Paco Rabanne.

Prior to that, he worked for L’Oréal, as Global Fragrance Axis Director of Giorgio Armani Parfums from 2008 to 2013. He developed the Italian house’s greatest women’s success, Sí Eau de Parfum, embodied by Cate Blanchett. He completely redefined Armani/Privé’s niche offer and global strategy, boosted the brand’s global men’s pillars, Acqua di Giò and Armani Code, and resurrected the house’s heritage with the legendary Eau pour Homme embodied by Mr. Armani himself.

Conférence

• Panel discussion : Alcohol-free fragrances, towards new olfatory experiences?